One Third of Americans Attending a Concert this Summer
Jersey Mike’s Survey Tracks Summer Concert Trends
This summer, major artists from country royalty to resurgent rockers will hit the road. Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, rolled out its latest Trend Tracker survey, designed to capture a slice of American life, in honor of the kickoff of the summer concert season.
Jersey Mike’s Trend Tracker survey of 8,487 individuals reveals some fun summer concert trends:
Still Time for Tickets
- 36 percent of respondents say they’ll attend a concert this summer.
- That number will likely climb: 44 percent haven’t decided yet. (Concert promoters take note!)
- 20 percent say it’s not their thing.
Time to Rock and Roll
- The most popular concert types this summer:
- Rock and Roll (39%)
- Country (23%)
- Pop (12%)
- Jazz (7%)
- Rap/Hip Hop (6%)
- Other (13%)
Gen Z Loves Their Concerts
- One in four (28%) 18-21 year olds will attend a Rap/Hip Hop concert this summer.
- 7 percent say no distance stops them from seeing their favorite band.
Over 100 Club
Cheers to these die-hard fans who have seen (artist/number of concerts):
- Chris Isaak 246+ times
- Grateful Dead 150+
- Phish 148
- Bruce Springsteen & The E Street Band 100+
- Slayer 100+
For the Music
- Nearly half (46%) of respondents say that they have seen their favorite band once in their lifetime and 39 percent have made it a point to see their favorite band two to five times.
- Two-out-of-five (40%) say they will go to a concert only at a local venue, 36 percent would travel more than an hour to see their favorite band play, and 3 percent say they would fly anywhere in North America.
- While most fans say they would serve Jersey Mike’s #13 The Original Italian to their favorite band at a pre-concert tailgate party, Rap/Hip Hop fans prefer sharing the #17 Jersey Mike’s Famous Philly.
Jersey Mike’s Trend Tracker gathered 8,487 responses between May 10 and May 12. The company emailed a $2 coupon to respondents and invited them to participate in the survey. Trend Tracker captures a slice of American life.