Jersey Mike's Highlights America's Sandwich Eating Habits

Insights for National Sandwich Day (Nov. 3): 98% of Americans Eat at Least One Sandwich a Week

Jersey Mike’s Trend Tracker survey of 52,898 individuals reveals some surprising sandwich eating habits. Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, rolled out the survey, designed to capture a slice of American life, in honor of National Sandwich Day on November 3.

In celebration of National Sandwich Day, Jersey Mike’s is offering a $2 Off Any Regular Sub Coupon to its email club members and fans on social media (Facebook, Instagram and Twitter), valid Nov. 3 and 4. The company proclaimed November “National Sub Month,” and will run a contest each day on social media for entrants to win prizes from gift cards to T-shirts.

Jersey Mike’s Trend Tracker – America’s Sandwich Eating Habits

Americans Love Their Subs!

  • 98% of respondents say they eat at least one sandwich a week.
  • Two out of five (39%) say they eat three or more sandwiches per week.

A Time To Crave

  • Three quarters of all respondents (76%) crave subs for lunch.
  • One in five (20%) say dinner is their preferred time for subs.
  • Forget cold pizza, a surprising 444 people crave a sub for breakfast.

It’s (not) a Wrap: Top 5 Sandwich Types

  1. Sub sandwich (64%)
  2. Grilled sandwich (11%)
  3. Deli sandwich (11%)
  4. Wrap (7%)
  5. Club (7%)

To Share or Not to Share

  • 40% say they share their sub with their significant other.
  • Sharing with kids is the next closest option at a distant 11%.
  • Savoring every bite: 44% say they don’t share their sub…
  • Unless they have 100 of their favorite subs, then…
    • Nearly three quarters (70%) would share them with a charity, police/fire departments or school/work colleagues.
    • 20% would throw an awesome party.

America’s Favorite Tailgating Sub from Jersey Mike’s

  • #13 The Original Italian (32%)
  • #7 Turkey Breast and Provolone (19%)
  • #8 Club Sub (17%)
  • #17 Jersey Mike’s Famous Philly (13%)
  • #6 Famous Roast Beef and Provolone (8%)
  • Other (11%)

Jersey Mike’s Trend Tracker gathered 52,898 responses between October 3 and October 5. The company emailed a $2 coupon to respondents and invited them to participate in the survey. Trend Tracker captures a slice of American life.

Started in 1956, Jersey Mike’s now has 1,500 restaurants open and under development nationwide. This year, Jersey Mike’s was named the country’s fastest-growing Limited Service Chain and fastest-growing sandwich chain in the 2017 Nation’s Restaurant News Top 100.

The growth is fueled by passionate Jersey Mike’s fans who crave their subs made Mike’s Way® with the freshest vegetables – onions, lettuce and tomatoes – topped off with an exquisite zing of “the juice” – red wine vinegar and olive oil blended to perfection.  Jersey Mike’s premium meats and cheeses are sliced on the spot, piled high on in-store baked bread and served up with a helping of neighborly banter from a dedicated and high-energy team.