Home-grown company Jersey Mike’s Subs will officially open its 21st New Jersey location in Parsippany next week. Local Jersey Mike’s owners, John Hankinson and Lisa Dob, know the importance of community relations and will celebrate their new ties with Parsippany when they hold a grand opening on Wed., Jan. 14. Hankinson also owns a Jersey Mike’s Subs in Whippany, NJ, which he opened in October 2001.
To commemorate the grand opening, the new restaurant, located at 317 Smith Road (in Mazdabrook Plaza), is hosting a 5-day fundraiser from Jan. 14 through Jan. 18, with proceeds to Parsippany and Parsippany Hills High Schools. Anyone who has a fundraising coupon can get a free regular sub for a $1 donation. Coupons are being distributed throughout the community and in local newspapers (see attached). For some friendly competition, Jersey Mike’s will also donate an extra $500 to the school that raises the most during the fundraiser.
“Children are the future of any community and we want to invest in that,” said Hankinson, explaining why they chose the local high schools to benefit from the fundraiser. “Mentoring is so important. Take Lisa’s story: she started working in the Whippany store when she was 16. Today, at age 24, she is co-owner of our new Parsippany shop.”
This philosophy is at the root of the Jersey Mike’s concept – no surprise given the company’s history. Peter Cancro, founder and CEO of Jersey Mike’s, started the business back in 1975 when he was only 17 – before he was even old enough to legally slice a sub. Cancro stresses that reaching out to the community is a key component of Jersey Mike’s mission.
“John and Lisa both exhibit a special entrepreneurial spark that must come from drinking the New Jersey water,” joked Cancro who started his own business in Point Pleasant, NJ. “They focus on creating a warm, inviting environment for customers and employees and are dedicated to serving their local community.”
Hankinson has spent 35 years in the restaurant business, mostly working with fine dining establishments such as The Russian Tea Room, Chart House and Ruth’s Chris Steakhouses. Not long after retiring, he decided to open a smaller concept. His wife suggested Jersey Mike’s: “You love Mike’s at the Shore,” she reminded him. Now, in addition to running his two shops, the Whippany location is also a training store for new franchisees from around the country.
Store hours are Mon. through Friday, 10 a.m. to 9 p.m., closing at 7 p.m. on Saturday and Sunday. You can contact this store directly at (973) 503-1800. The store also offers catering for groups of all sizes.
Jersey Mike’s, a sub sandwich franchise with more than 400 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic Northeast style subs on fresh baked bread the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.