Jersey Mike’s Subs iconic #13, The Original Italian won the Mike’s Menu Madness Championship in a close competition with #9 The Club Supreme. The month long promotion took over Jersey Mike’s Facebook page, pitting the sub shop’s menu items against each other in a bracket style tournament. Jersey Mike’s Facebook fans voted to determine the winner of each game.
“Mike’s Menu Madness proved to be a fun way for Jersey Mike’s to interact with our Facebook friends and allow our passionate fans to root for their favorite sub,” said Rich Hope, chief marketing officer, Jersey Mike’s. “In addition, Jersey Mike’s learned which subs remain tried and true favorites, always making their way to the top by popular demand.”
Jersey Mike’s saw a 6.5 percent increase in “Likes” on its Facebook page as well as a consistent engagement rate of about 4 percent during the promotion. The Menu Champion was decided by the championship game on February 27.
Jersey Mike’s subs, wraps, and salads were “seeded” for the competition based on general popularity of the items. Some of the more popular subs like the #13 Original Italian were given a high seed while the lesser known competitors were seeded lower. The competition was narrowed down to 32 different menu items, which were arranged in a single elimination bracket.
The biggest upset of the competition came during the Savory 16 round when the beloved #7 Turkey and Provolone was defeated by the #1 BLT (once thought to be a dark horse in the race to the top).
Started at the Jersey Shore in 1956, Jersey Mike's continued its steady growth in 2012 opening 92 new restaurants throughout the country, a 33 percent increase in new store growth over 2011.
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 750 locations open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.