Former Studio Exec Launches Second Act with Grand Opening of Jersey Mike's Subs

Raises Funds for Neonatal ICU

Another Jersey Mike’s Subs will officially open its doors in the Los Angeles area next week. Jersey Mike’s owner, Lloyd Weintraub, a former TV producer and agent, will celebrate his ties with Northridge when he holds an official grand opening here on Wed., Dec. 3.

The store, located at 19350-C Nordhoff Street (at Tampa & Nordhoff, next to Best Buy), is hosting a 5-day fundraiser for the Northridge Hospital Foundation for the benefit of the Neonatal Intensive Care Unit.

In honor of the grand opening, customers who donate $1 to the charity will receive a free regular sub from Wed., Dec. 3 through Sun., Dec. 7.

“My own son was born 2-1/2 months premature,” said Weintraub, explaining why he selected this cause. “Thanks to the amazing care of our local neonatal unit, he is now a healthy 26-year old. We know what an important role Northridge Hospital’s NICU plays for parents, children and the entire community and we want to support that.”

According to Peter Cancro, founder and CEO of Jersey Mike’s Franchise Systems, reaching out to the community is a key component of Jersey Mike’s mission. All franchise owners find ways to support their neighbors and employees are encouraged to volunteer their time and talents as well.

Weintraub, who started in the entertainment business as a teen actor in New York, said he always had a fascination for the food service business. After decades working as a studio production executive, TV producer (“Chicken Soup for the Soul,” “For the Love of Nancy,” “George Washington” miniseries) and talent agent, Weintraub decided to do something different with his life. A self-described “foodie,” Weintraub said he was instantly smitten when he discovered Jersey Mike’s.

“I was intrigued when I stopped by to get a sandwich and there was a line out the door,” said Weintraub. “Then I saw the mesmerized faces of customers while the subs were being made in front of them. By the time I tried the subs for myself, I was sold.”