Wipe Out Kids’ Cancer (WOKC) is joining forces with Jersey Mike’s Subs restaurants throughout the DFW area for the 2nd annual fundraising campaign to help raise awareness and funding for pediatric cancer research. The Month of Giving campaign will run from February 28 – March 27 and culminate with a citywide community fundraising day, Jersey Mike’s “Wipe Out Kids’ Cancer Day” on March 28.
Last year this campaign raised over $50,000 for Wipe Out Kids’ Cancer which was used to fund four pediatric cancer research trials in 2011 at five hospitals across the Southwest. WOKC allocated the funds towards research trials investigating new treatment options for two types of childhood cancers, medulloblastoma and neuroblastoma.
“We are so thankful for the support from Jersey Mike’s and the DFW community in 2010 that allowed us to provide funding for these critical research initiatives that provide hope to pediatric cancer patients,” said Evelyn Costolo, CEO for Wipe Out Kids’ Cancer. “Every advancement in curing pediatric cancer has come through research but cancer is still the #1 cause of death by disease in American children. We hope the DFW community will support the Month of Giving in an even bigger way this year and support our vision of a day when all children are living cancer free.”
During the March Month of Giving, all 14 DFW Jersey Mike's restaurants will make a 25 cent donation to WOKC for each regular sub sold and a 50 cent donation for each giant sub sold. Special donation buckets will be available in each store so customers can offer their own contributions to WOKC. Customers that make a $5 donation will receive six specially branded Jersey Mike’s Silly Bandz and a coupon for a free chip and a drink. One hundred percent (100%) of Silly Bandz sales will be donated to WOKC during the month.
On Monday, March 28, “Wipe Out Kids’ Cancer Day”, DFW residents will be invited to partner with Jersey Mike’s by making a difference with a minimum contribution of a dollar to WOKC in exchange for a free regular sub ...although the hope is that customers will respond by giving even more.
“For Jersey Mike’s Wipe Out Kids’ Cancer Day, we are asking that everyone come in with a generous heart and support this tremendous cause. While the minimum contribution is $1, we are hoping that people will give what they would have paid for the sub,” said Dalton Stewart, the Dallas franchisee who initiated the partnership. “Our goal is to really make Jersey Mike’s Wipe Out Kids’ Cancer Day on March 28 a great event for the communities we serve while raising as much money as possible for a great cause. Last year we were able to raise $50,000 which helped save children’s lives and that is awesome.”
Reaching out to the community is a key component of Jersey Mike’s mission. All franchise owners find ways to support their neighbors and employees are encouraged to volunteer their time and talents as well. The DFW area Jersey Mike’s 2010 Month of Giving fundraising campaign for WOKC was so successful that it’s being rolled out as part of a nationwide Month of Giving initiative benefiting more than 60 charities in celebration of the sub franchise’s 55th Anniversary. QSR Magazine, a flagship publication for the restaurant industry, named the DFW Area Jersey Mike's Subs WOKC philanthropy campaign as one of the top stories that rocked the restaurant industry in 2010.