Jersey Mike's Subs restaurants throughout the Dallas/Fort Worth area are joining forces in a month-long campaign to benefit Wipe Out Kids' Cancer (WOKC), a local Dallas non-profit organization with the vision of a day in which all children are living...cancer free. The fundraiser begins on Valentine's Day, Sunday, February 14, and ends with a big community event, "Jersey Mike's Wipe Out Kids' Cancer Day" on Friday, March 12.
"This is a very important cause for us - many of the Jersey Mike's store owners in the Dallas/Fort Worth area have children and we can't imagine what these parents and children with cancer go through every day," said Julie Chaump, Jersey Mike's Dallas co-op president. "Along with the generous support of our customers, we plan to make a difference one sub at a time."
During this timeframe, 11 participating Jersey Mike's stores will contribute to WOKC 25 cents for each regular sub and 50 cents for each giant sub sold. Additionally, special donation buckets will be placed in each store for customers to offer their own contributions. On the final day, dubbed, "Jersey Mike's Wipe Out Kids' Cancer Day," Dallas/Fort Worth residents are also invited to help make a difference by making a minimum contribution of a dollar to WOKC in exchange for a free regular sub...although the hope is that customers will respond by giving even more.
"For Jersey Mike's Wipe Out Kids' Cancer Day, we are asking that everyone come in with a generous heart and support this tremendous cause. While the minimum contribution is $1, we are hoping that people will give what they would have paid for the sub," said Dalton Stewart, the Dallas franchisee who initiated the partnership. "Our goal is to really make Jersey Mike's Wipe Out Kids' Cancer Day on March 12 a great event for the communities we serve while raising as much money as possible for a great cause. We will have some popular local radio personalities including Norm Hitzges and the Bad Radio crew in our stores to help us raise money and thank our customers for their support."
The campaign kicks off with a party for the 2008 and 2009 WOKC Ambassadors, children who were, or currently are, undergoing cancer treatment at Children's Medical Center Dallas. The kids and their families will come to the Jersey Mike's store at the southeast corner of Spring Valley and the Tollway (14060 Dallas Parkway, Suite 400) on Saturday, February 13, from 2:30-5:00pm for a celebration of sub making, face painting and special guests.
"Wipe Out Kids' Cancer is very honored to be the recipient of such kind generosity from Jersey Mike's," said Cindy Brinker Simmons, founding chairman of the non-profit organization. "For the past 30 years, we have served young heroes with cancer and are resolutely determined to continue to do all that we can to help eradicate this mean-spirited disease. We are grateful beyond measure that our charitable teammate, Jersey Mike's, shares our same passion for this noble crusade."
Reaching out to the community is a key component of Jersey Mike's mission. All franchise owners find ways to support their neighbors and employees are encouraged to volunteer their time and talents as well.
Jersey Mike's, a sub sandwich franchise with more than 450 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike's serves authentic Northeast style subs on fresh baked bread - the same recipe it started with over 50 years ago. The company's mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike's can be found at www.jerseymikes.com.
Wipe Out Kids' Cancer, founded in 1980, funds cancer research and enriches the lives of childhood cancer patients and their families. Its vision is "a day when children are living...cancer free!" Cancer is the leading disease killer of American children. Every day 46 children in the United States are diagnosed with pediatric cancer. WOKC's Ambassador Program implements monthly special events for selected children and their families as the children undergo cancer treatment at Children's Medical Center in Dallas. WOKC's Buddy Bag program provides every child cancer patient admitted to Children's Medical Center with the necessities for a lengthy hospital stay. WOKC funds the full- time Spanish translator at Children's and administers the Young Heroes Scholarship Program funded by Texas Rangers' Infielder Michael Young and Cristina Barbosa-Young. www.wokc.org
Listen to Impact Texas radio show with an interview of Cindy Breaker founder of Wipe Out Kids' Cancer and Dalton Stewart of Jersey Mike's.
Listen to the 15 Second PSA
Listen to the 30 Second PSA