A Taste Profile That Keeps Them Coming Back
The authentic sub sandwich, served Mike’s Way with onions, lettuce, tomatoes, olive oil blend, red wine vinegar and spices, is what differentiates Jersey Mike’s from the others. Authentic means fresh sliced, premium quality meat and cheese. It means bread baked fresh daily in our stores. It means that every morning we hand slice only the freshest onions, lettuce and tomatoes to top our subs. It means USDA Choice Roast Beef trimmed tied and cooked in our stores. Our 99% fat free turkey is whole muscle meat with no fillers. Our tuna is made fresh in the store. Our cheese steaks are fresh grilled while you wait along with onions and peppers for that authentic Philly taste. Why do we insist on making our sub sandwiches the same way we’ve been making them since 1956? Because we refuse to compromise on quality or freshness. Our commitment to quality, freshness and authenticity has helped us win Best Sub and Best Sandwich Awards in virtually every market we serve. It will help you by bringing back customers again and again to satisfy their craving for authenticity.
Passionate Customers: Mike’s Way to Repeat Business
Jersey Mike’s customers are loyal and truly passionate about our brand. And it all stems from our superior, authentic product. Our research tells us that the number one reason people visit Jersey Mike’s is for a specific craving. They love our product and just have to have it! This has created a legion of loyal diners that come in once a week or more to order their favorite sub by number.
Our customers also love the fact that Jersey Mike’s cares. Our commitment to the local communities we serve and our support of many important causes sends a clear message: we want to make a difference. Many people discover Jersey Mike’s though local charity and come back time and time again for the country’s best sub sandwich.
Scroll through a few comments from some loyal Jersey Mike’s fans to understand our customer’s passion.
“Want to have that Mike’s Way?”
Our product is just half the reason for our passionate following. The other half is our in-store experience. The Jersey shore motif in our stores sets the stage for service Mike’s Way. Our service experience is like a summer weekend at the Jersey Shore: bustling and busy, but fun and relaxed. Service is fast but not rushed, casual yet purposeful, efficient but filled with crew banter that keeps it fun and makes the line move quickly. Crew interaction and customers ordering their favorite sub by number add to the experience of getting the world’s most authentic sub.
Culture Mike’s Way
When the founder of a franchise company actually runs a store for years, the result is a different kind of company culture: one that is completely focused on store-level profitability and franchisee success; a culture that offers a balanced lifestyle.
Our franchisees are not only excellent business people, they are tireless community leaders, too. Everything about the Jersey Mike’s culture revolves around our commitment to our customer and to the community. It is why we care so much about the quality of our food and the level of service in our restaurants. It’s why we get involved in local causes. It’s why we choose a charity to support as part of every one of our grand openings. Integrating into the community is an essential part of Mike’s Way to Success!
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.