In the News
East Coast Sub Sensation Opens First West Texas Location in Odessa
Owners Celebrate Grand Opening with Free Subs
November 15, 2013 • Odessa, TX
Jersey Mike’s Subs, known for its fresh sliced/fresh grilled Jersey Shore-style subs, officially opened its doors in Odessa on November 13. Franchise owners Mario Betancourt and Lalo Martinez held a grand opening and free sub fundraiser from Wednesday, November 13 to Sunday, November 24 to support Permian Football.
The new restaurant, located at 7270 East Highway 191, circulated 10,000 coupons throughout the community offering a free regular sub for a minimum $1 contribution to Permian Football.
Started at the Jersey Shore in 1956, Jersey Mike's continued its steady growth in 2012 opening 92 new restaurants throughout the country, a 33 percent increase in new store growth over 2011.
Betancourt and Martinez exemplify Jersey Mike’s quest for excellence as it selects franchise owners who share the company's commitment to quality products and exceptional customer service and who are dedicated to giving back to the local community. Since 2010, locations throughout the country have raised almost $7 million for worthy local charities and distributed more than 500,000 free sub sandwiches to help numerous causes.
“I have been in the restaurant business for many years and Jersey Mike’s was the perfect brand for me to grow into,” said Betancourt. “After speaking with many colleagues in the industry and learning more about the culture at Jersey Mike’s, I knew it would be a great fit. It’s the quality of the product and the authenticity of the experience at Jersey Mike’s that really sets this brand apart from the rest.”
Betancourt added, “For the first eleven days that we are open, we will be raising money for Permian Football. We chose to partner with the football team so that we can help with purchasing equipment to keep the players safe on the field. We are so happy to be here in Odessa and we are excited to bring Jersey Mike’s to this great community.”
Passionate Jersey Mike's fans crave their subs made Mike's Way® with onions, lettuce, tomatoes and a signature olive oil blend, vinegar and spices. The company uses only private labeled meats and cheeses that are sliced fresh for each sub sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago. The Jersey Mike’s experience always includes its trademark neighborly banter served up by a high-energy Jersey Mike’s team.
This is the first Jersey Mike’s location for Betancourt and Martinez.
Store hours are 10 a.m. to 9 p.m., seven days a week. You can contact this store directly at (432) 563-5656.