In the News

East Coast Sub Sensation Opens First Location in Eastvale

Owners Celebrate Grand Opening with Free Subs

October 17, 2012 • Eastvale, CA

EASTVALE, Calif.  Jersey Mike’s Subs, known for its fresh sliced/fresh grilled East Coast-style subs, officially opened its doors in Eastvale on September 26.  Franchise owners Gilbert and Alessandra Rubalcaba held a grand opening and free sub fundraiser from Wednesday, September 26 to Sunday, September 30 to support Rosa Parks Elementary School.

The new restaurant, located at 12569 Limonite Avenue in Eastvale Gateway shopping center south of Vons, circulated 10,000 coupons throughout the community offering a free regular sub for a minimum $1 contribution to Rosa Parks Elementary School. 

 Started at the Jersey Shore in 1956, Jersey Mike’s continued its steady growth in 2011 opening 69 new restaurants throughout the country, a 15 percent increase overall.  The popular sub shop wins best sub awards in virtually every market it enters.

Gilbert and Alessandra Rubalcaba exemplify Jersey Mike’s quest for excellence as it selects franchise owners who share the company's commitment to quality products and exceptional customer service and who are dedicated to giving back to the local community.  In 2011, locations throughout the country raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.

“When the time was right for us to open our own business, Jersey Mike’s was the most perfect fit for our family,” said Alessandra Rubalcaba.  “Gil’s expertise in restaurant operations, paired with my passion for community involvement further assured us that Jersey Mike’s was the right opportunity.  This business is so much more than great sandwiches; it is a way for us to make a difference in the community where we live.  Partnering with Rosa Parks Elementary School is a unique chance for us to give back to a school where I actually worked as a student teacher.  We are beyond excited to open our doors and we are looking forward to our grand opening fundraiser.”

 Passionate Jersey Mike's fans crave their subs made Mike's Way™ with onions, lettuce, tomatoes and a signature blend of olive oil, red wine vinegar and spices.  Unlike its pre-sliced competition, the company uses only private labeled meats and cheeses that are sliced fresh for each sub sandwich and piled high on in-store baked bread.  Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago.  The Jersey Mike’s experience always includes its trademark neighborly banter served up by a high-energy Jersey Mike’s team.

This is the first Jersey Mike’s location for the Rubalcabas who live in the area with their three young children and plan to open additional Jersey Mike’s locations in the future.

 Store hours are 10 a.m. to 9 p.m., seven days a week. You can contact this store directly at (951) 360-6453.

Jersey Mike’s, a sub sandwich franchise with more than 750 stores open and under development nationwide, has a long history of community involvement and support.  Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago.  The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at

"Jersey Mike’s Subs," "Jersey Mike’s," and "Mike’s Way" are registered trademarks of Jersey Mike’s Franchise Systems, Inc.