In the News
Jersey Mike’s Subs & All American Games Announce Multiplatform Partnership
Jersey Mike’s Named “Official Sandwich” of All American Games’ Leading Sports Properties
September 20, 2012 • Wharton, NJ • By All American Games: Amy Sorrells, 404-550-4885
Jersey Mike’s Subs, the rapidly growing sub sandwich franchise, and All American Games, the nation’s premier youth sports marketing and management company, today announced a multiplatform partnership that makes Jersey Mike’s an official partner and “Official Sandwich” of All American Games’ properties, including the U.S. Army All-American Bowl, the country’s perennial high school all-star game, and Football University, a nationwide series of football training camps. The partnership, which spans multiple platforms and extensive grassroots activations, will officially kick-off September 25 with the start of the U.S. Army All-American Bowl Selection Tour. Financial terms of the agreement were not disclosed.
Under terms of the agreement, Jersey Mike’s will receive activations at every AAG property and across many platforms including on-site, digital, social, print and radio/TV. Additionally, Jersey Mike’s will be the “Official Sandwich of the U.S. Army All-American Bowl” and “Official Sandwich of Football University.” AAG will receive Jersey Mike’s product for all events and athletes, branding at store locations and across digital assets, and the ability to activate various in-store promotions and contests.
“Youth sports and Jersey Mike’s go together like lettuce and tomato, like olive oil and red wine vinegar,” said Hoyt Jones, Jersey Mike’s president. “Our founder got so much out of playing football in high school that, from the beginning, we have been committed to helping local athletic teams throughout the country. Our partnership with All American Games allows us to continue this support of kids who are learning important lessons from sports about leadership, perseverance and hard work.”
“Selecting a food provider partner is an extremely important decision for AAG as nutrition is a main priority for us and the AAG athletes across the nation,” said Rich McGuinness, president of AAG. “We are absolutely thrilled to partner with Jersey Mike’s for their shared values, inspiring leadership, and incredibly nutritious and best-tasting sandwiches. Jersey Mike’s is truly an All-American brand and we are proud to have them in our All American Games family.”
In the aggregate, All American Games reaches and engages with more than one million youth and high school football players, as well as their parents and coaches, annually through its nationwide training camps and leading sporting events. (This figure doesn’t include the television and digital viewing audience.) AAG properties include the U.S. Army All-American Bowl; U.S. Army All-American Selection Tour, the 10-week event that travels the nation to announce All Americans; FBU, the 40-city nationwide training camps; FBU Youth National Championships; Eastbay Youth All-American Bowl; TOP GUN All-Star national camp; Coaches Clinics; National Tackling Academies; and the U.S. Army All-American Marching Band.
Passionate Jersey Mike's fans crave their subs made Mike's Way™ with onions, lettuce, tomatoes and a signature blend of olive oil, red wine vinegar and spices. The company uses only private labeled meats and cheeses that are sliced fresh for each sub sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago. The Jersey Mike’s experience always includes its trademark neighborly banter served up by a high-energy Jersey Mike’s team.
About All American Games: New Jersey-based All American Games, the nation’s premiere youth sports marketing and management company, owns and produces many of the most elite youth and high school sporting events including the U.S. Army All-American Bowl on NBC, Football University, U.S. Army Combine, Eastbay Youth All-American Bowl, and FBU National Championship. The Company was founded in 2000, at the time as SportsLink, by its president, Rich McGuinness, and is operated by McGuinness and partners Doug Berman and Kate McGuinness. Rich McGuinness and Berman were recently named to Sports Event Magazine’s “Innovators & Influencers” list, which spotlights 25 individuals who are influencing sports today and building lasting legacies. The Company and its properties have been covered by many media outlets, including The Wall Street Journal, New York Times, FOX News, CNN, Sports Illustrated, Sports Business Journal, MTV and many more. In May 2008, The Wall Street Journal featured All American Games in a front-page story that proclaimed: “Rush to the NFL: These guys screen the pros of tomorrow.”
About Jersey Mike’s: Jersey Mike’s, a sub sandwich franchise with more than 750 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 56 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.