In the News
Jersey Mike’s Subs Raises $858k For Children’s Charities During Nationwide “Month of Giving”
April 17, 2012 • Manasquan, NJ
- Wrap Up
Jersey Mike’s Subs aficionados throughout the country made a substantial difference in children’s lives this March during the popular sub chain’s second annual “Month of Giving” by helping to raise nearly $858,000 for 74 different charities nationwide. The recipients ranged from children’s hospital foundations to youth and family services organizations.
Throughout the month of March, customers contributed to local charities at area Jersey Mike’s locations. The campaign culminated on March 28 with “Make a Difference Day.” On that day, depending on their market, customers had different participation choices: either receiving a free sub for a minimum $2 contribution or 50 percent of all proceeds of the day were contributed to the charity. The hope was that people would be inspired to give even more than the price of their sub – and, based on the success of the campaign, many did.
“Once again, the generosity of our customers and franchise team members is cause for celebration -- thanks to their efforts, we raised over 40 percent more than last year’s Month of Giving program,” said Peter Cancro, founder and CEO of Jersey Mike's Franchise Systems. “We are so pleased to be able to support these often under-funded organizations which are improving the lives of our nation’s children.”
Last year’s “Month of Giving” raised $600,000 for 66 local charities. In 2011 overall, Jersey Mike’s locations raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.
Started at the Jersey Shore in 1956, Jersey Mike’s continued its steady growth in 2011 opening 69 new restaurants nationwide, a 15 percent increase overall.
Passionate Jersey Mike's fans crave their subs made Mike's Way™ with onions, lettuce, tomatoes and a signature blend of olive oil, red wine vinegar and spices. The company uses only private labeled meats and cheeses that are sliced fresh for each sub sandwich and piled high on in-store baked bread. Everything is quickly made to order for each customer, just the way the first subs were made at the original Jersey Mike's more than fifty years ago. The Jersey Mike’s experience always includes its trademark neighborly banter served up by a high-energy Jersey Mike’s team.
About Jersey Mike’s
Jersey Mike’s, a sub sandwich franchise with more than 600 stores open and under development nationwide, has a long history of community involvement and support. Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.
- Charities & Total Amounts Raised
Co-Op Charity Actual Check Made Out For Grand Total $857,517.13 Altoona/State College The Four Diamonds Fund $3,567.13 Asheville Eliada Foundation $5,000.00 Atlanta Berts Big Adventure $27,328.87 Augusta Southeastern Firefighters Burn Fund $1,340.50 Austin Helping Hand Home For Children $6,000.00 Beaumont/Port Arthur American Cancer Society $4,000.00 Birmingham Boys and Girls Club $2,000.00 Boone Greater Area Watauga HS $1,250.00 Charleston Windwood Family Services $8,848.54 Charlotte Ace & TJ's Grin Kids $50,116.45 Charlottesville Emergency Food Bank $700.00 Chicago Childrens Memorial Hospital $40,000.00 Cincinnati Anthony Munoz Foundation $21,316.54 Cleveland Color Your Corner $4,157.11 Columbia Palmetto Health Childrens Hospital $6,000.00 Columbia, TN Hope House $1,000.00 Columbus Make A Wish $25,000.00 Columbus, GA Berts Big Adventure $1,011.90 Cookeville Greater Area Cookeville Pregnancy Clinic $1,396.18 Dallas/Ft. Worth Wipe Out Kids Cancer $100,000.00 Dayton United Rehabiliations Center $2,500.00 Denver Morgan Adams Foundation $7,000.00 Destin Boys and Girls Club $1,000.00 Fayetteville Karen Chandler Trust Fund $9,000.00 Ft. Myers/Naples Make A Wish $6,000.00 Greensboro/High Point/Winston Salem Special Olympics $15,000.00 Greenville/New Bern/Washington Childrens Miracle Network $16,087.31 Greenville/Spartanburgh Greenville Family Partnership $6,000.00 Houston Child Advocates $2,196.50 Huntsville Columbia HS $1,000.00 Indianapolis March of Dimes $4,000.00 Las Vegas Safe Nest $3,500.00 Laurinburg Greater Area Hospice Center $3,092.50 Los Angeles Lakers Youth Foundation $70,286.99 Louisville Cedar Lake Lodge $1,500.00 Lynchburg Childrens Miracle Network Hospitals $7,500.00 Mankato Childrens Museum of Southern Minnesota $1,812.91 Milwaukee MACC Fund $2,503.00 Minneapolis-St. Paul Childrens Hospitals and Clinics $2,015.00 Myrtle Beach Project lifesaver $5,000.00 Nashville Vanderbuilt Childrens Hospital $50,923.36 Ocean/Monmouth Khovnanian Childrens Hospital $50,000.00 Okeechobee Okeechobee Sherriffs Office $1,100.00 Oklahoma City Oklahoma City Regional Food Bank $26,182.50 Opelika Boys and Girls Club $750.00 Orlando, Daytona Beach, Melbourne Give Kids the World $15,177.03 Orlando, Daytona Beach, Melbourne Space Coast Early Intervention Center $7,583.16 Palm Springs Boys and Girls Club $2,500.00 Palm Springs Stevens Hope $1,000.00 Pensacola Greater Area Ronald McDonald House $187.00 Philadelphia Covenant house $1,553.00 Phoenix Boys and Girls Club $20,000.00 Pittsburgh Mario Lemiux Foundation $4,062.64 Providence-New Bedford Special Olympics $3,514.70 Raleigh/Durham Bobs Buddies $30,000.00 Richmond/Petersburg Richmond Childrens Hospital $15,000.00 S. Bend-Elkart March of Dimes $901.22 San Antonio SA Youth $6,000.00 San Diego Radys Childrens Hospital $45,008.50 Sarasota/Bradenton Sailor Circus $4,000.00 Savannah Ronald McDonald House $4,546.64 Seattle/Tacoma Seattle Childrens Hospital $16,167.00 Shreveport American Cancer Society $513.88 St. Louis Make A Wish $1,465.25 St. Louis Ronald McDonald House $825.77 Tallahassee Kidz 1st Fund $5,000.00 Tampa/St. Petersburg/Sarasota Boys and Girls Club $3,500.00 Tampa/St. Petersburg/Sarasota JDRF $6,000.00 Topeka Greater Area Easter Seals Capper Foundation $1,540.34 Topeka Greater Area Kids TLC $3,000.00 Trenton Greater Area Ryans Quest $3,500.00 Tri Cities/TN VA Niswonger Childrens Hospital $5,777.21 Virginia Beach Childrens Hospital of the Kings Daughters $11,471.00 W. Palm Beach/Ft. Pierce Cystic Fibrosis $18,000.00 Washington D.C. Boys and Girls Club $1,094.00 Washington D.C. MDA $6,499.50 Westfield Greater Area In Memory of Margaret Kristch; $1,000.00 Whippany Greater Area Boys and Girls Club $3,000.00 Wichita Falls & Lawton Regional Food Bank of Oklahoma City $246.00 Wilmington Carousel Center $6,500.00
- Media Reaction
The Ace & TJ Show
74 Different charities from across the nation are joining forces with Jersey Mike’s Subs restaurants for the 2nd Annual March “Month of Giving” fundraising campaign. The campaign will culminate in the nationwide event, Jersey Mike’s “Make A Difference Day” on March 28.
During the month of March, customers can make a donation to local charities at any Jersey Mike’s restaurant. Then on March 28, a special nationwide celebration, “Make A Difference Day,” will take place at all Jersey Mike’s locations to benefit these charities with a mission to help children.
On that day, our customers will either make a minimum $2 contribution to thier local charity in exchange for a free regular sub, or the store will donate 50 percent of the day’s sales to their charity.
The inaugural Month of Giving campaign last year raised more than $600,000 for 66 charities nationwide. In total last year, Jersey Mike’s locations throughout the country raised more than $2 million for worthy local charities and distributed more than 200,000 free sub sandwiches to help numerous causes.
“Our commitment to the core Jersey Mike’s value of giving back to the communities we serve has never been stronger,” said Peter Cancro, Jersey Mike’s founder and CEO, who started the company when he was only 17 years old. “We know our customers share this passion and, with their help, we hope to make a big difference in the lives of children throughout this country.”
See below for a list of Jersey Mike’s markets along with the charity they are supporting and what deal they will be offering:
About Jersey Mike’s
Jersey Mike’s, a sub sandwich franchise with more than 600 stores open and under development nationwide, has a long history of community involvement and support. Started at the Jersey Shore in 1956, Jersey Mike’s serves authentic East Coast-style subs on fresh baked bread – the same recipe it started with over 50 years ago. The company’s mission is to bring its customers the highest quality, freshest made sub in the industry and give back to the communities in which it operates. A store locator and franchise information for Jersey Mike’s can be found at www.jerseymikes.com.
- Charity Quotes
What Our Charity Partners Are Saying
"All of us at Eliada are so grateful to Jersey Mike's for their commitment to our mission: helping children succeed. All the funds raised through the Month of Giving will go to provide services and support for Western North Carolina children and families in need. Every year, we serve nearly 1,000 children through a wide variety of services. From residential care to foster care and even extending to our transitional living program and vocational school, funds from Jersey Mike's will help fund programs that serve the most vulnerable in our community."
Director of Development, Eliada Foundation
“At Windwood Family Services our dedicated team works daily to provide healing to young boys from throughout the Low country that have been abused and neglected. Our tireless efforts would mean nothing without the support of our community and businesses like Jersey Mike’s. Being a good business is more than just offering a quality product – it’s being quality people committed to your community. The team at Jersey Mike’s takes this dedication to a whole new level! We are honored to be a party of the Month of Giving!”
Director of Development, Windwood Family Services.
“What Jersey Mike’s has decided to do with their Month of Giving is exceptional, and the Anthony Muñoz Foundation is proud to be one of the charities that will benefit from the 31 days of fundraising. We’re looking forward to seeing the dollars raised go directly to support our eight youth impact programs, including football camps, tutoring programs, high school leadership seminars, and scholarships for kids in Greater Cincinnati.”
Founder Anthony Muñoz
“Special Olympics NC is very grateful to Jersey Mike’s Subs for their support in raising funds and awareness for people with intellectual disabilities. We encourage everyone who is a fan of Special Olympics to visit a Jersey Mike’s store during this Month of Giving and support our state’s inspiring athletes.”
Keith L. Fishburne
SONC president and CEO
"We are thrilled that Jersey Mike's Subs has chosen to support Children's Miracle Network Hospitals with their fund-raising efforts once again this year. It is through the generosity and support of our corporate sponsors such as Jersey Mike's Subs and their dedicated employees and customers that we are able to provide the very best medical care to sick and injured children. This is a wonderful opportunity for the people of eastern North Carolina to join together in making miracles happen for the children in our region."
Laura Lee Potter
Children's Miracle Network Hospitals Program Director for Vidant Children's Hospital
“We’re so excited to have Jersey Mike’s support of March for Babies. March for Babies funds March of Dimes research and community programs that help families have healthy babies and that help premature, tiny and sick newborns to survive and thrive. Together, with our combined passion for the cause and commitment to the health of newborns, the Indianapolis March for Babies on May 12th will help all babies be born stronger and healthier in the future.”
March of Dimes Indiana Chapter
“We are delighted to once again partner with Jersey Mike’s Subs in a campaign that raised nearly $54,000 for the Lakers Youth Foundation last season. We hope all Lakers fans will stop in to a Jersey Mike’s in March as we look to expand our Lakers youth basketball clinics to many deserving communities in the Greater Los Angeles area.”
Executive Director of the Lakers Youth Foundation
“We commend and thank Jersey Mike’s for their Month of Giving program, which will not only help make SCEIC more visible in the community, but also raise much needed funds for our inclusive preschool, serving children with and without disabilities.”
Executive Director, Space Coast Early Intervention Center
"We are thankful that Jersey Mike's Subs has chosen the Autism Advocate Foundation and the children we serve to support during the Month of Giving Campaign. This effort will help us bring hands-on therapeutic services to children with Autism Spectrum Disorders. Autism affects 1 in 110 children; and 1 in every 70 boys. We can't thank them enough for supporting our children and their families."
Executive Director, Autism Advocate Foundation
“Make a Difference Day is a terrific example of how our community comes together, gets creative, and accomplishes extraordinary things. We’re grateful for Jersey Mike’s support of K. Hovnanian Children’s Hospital, and excited to partner with them on Make a Difference Day as we raise funds for expanded children’s services. Our supporters share our commitment to providing the best health care experience for families and children, and we ask them all to visit Jersey Mike’s on Wednesday, March 28th!”
Steven G. Littleson, FACHEPresident of Jersey Shore University Medical Center
“We are delighted that Jersey Mike’s has selected Give Kids The World as the beneficiary charity in Central Florida for its Month of Giving Campaign. The donations collected through this fundraiser will help to provide cost-free, magical vacations for children with life-threatening illnesses from around the world.”
President, Give Kids The World
“We are thrilled to be partnering with such a charity-focused company like Jersey Mike’s. It is community partnerships like this one that help us succeed. Proceeds from the Month of Giving will support our local athletes and teams. Special Olympics MA never charges its athletes to participate in our programs. Fundraisers like this help defray our costs. We’d like to publicly thank Jersey Mike’s for their past, present and future support.”
Director, Special Olympics Massachusetts
“The Monroe Carell Jr. Children’s Hospital at Vanderbilt and Children’s Miracle Network Hospitals rely on support from the Middle Tennessee community in order to provide the highest level of pediatric care. That’s why partnering with Jersey Mike’s for their Month of Giving campaign is so important to us. During the month of March, visit any of the 24 Middle Tennessee Jersey Mike’s locations to support Prematurity Research and be a part of saving a child’s live.”
Director of Children’s Miracle Network, at the Monroe Carell Jr. Children’s Hospital at Vanderbilt
“On behalf of Children’s Hospital Foundation I would like to thank Jersey Mike’s Subs for doing their Month of Giving for our benefit for the second year in a row. Children’s Hospital Foundation provides financial support to Children’s Hospital of Richmond at VCU which serves over 50,000 children a year. We rely heavily on the community to continue caring for all the children that we do and it wouldn’t be possible without organizations like Jersey Mike’s Subs. Thank you very much for your continued support of our young patients.”
Director of Special Events for Children’s Hospital Foundation
“The Sailor Circus of Sarasota, Florida is thrilled to be chosen by Jersey Mike’s Subs for the Month of Giving Promotion. With this partnership we are able to continue serving the youth of Sarasota by providing a safe environment to learn life skills through the exciting tradition of the circus arts. Together with Jersey Mike’s we are able to teach our students the importance of community and giving back to the community that one lives in.”
Sailor Circus Program Administrator
“The Tampa Bay Chapter of JDRF would like to thank Jersey Mike’s for their support our mission to find a cure for type 1 diabetes and its complications.”
“We’re so excited to have Jersey Mike’s support of March for Babies. March for Babies funds March of Dimes research and community programs that help families have healthy babies and that help premature, tiny and sick newborns to survive and thrive.”
Northern Indiana March of Dimes Division Director
“We are honored to partner with Jersey Mike’s during the Month of Giving. Donations raised during the month of March will go towards research at the University of Minnesota, the single largest Fanconi anemia treatment center in the country. To have support from local businesses in our fight to find a cure for Fanconi anemia is such a blessing.”
“At Niswonger Children’s Hospital, we know that kids still need to be kids, even when they are sick. Children learn and express their emotions through play. That’s why play is even more important when they are in the hospital. The Child Life services at Niswonger Children’s Hospital help children cope with the fear and anxiety of the hospital setting by making the hospital experience as close to normal as possible. Toys, crafts and special events are just a part of what Child Life offers children in the hospital that aren’t found in a hospital supply closet. Niswonger Children’s Hospital is grateful for the opportunity to partner with Jersey Mike’s and is dedicating proceeds from the Month of Giving to support the on-going needs of our Child Life services,”
CEO, Niswonger Children’s Hospital
“We are honored to have been chosen as the beneficiary of the Month of Giving and our patients and families are truly appreciative of this effort. Funds raised through this initiative will help enable the hospital to provide specialty pediatric care for the thousands of families who come from far and wide for treatment.”
Thomas J. Sullivan
President, Children’s Memorial Foundation
“Pediatric cancer is the #1 disease killer of children in our country. Thanks to the amazing support of donors like Jersey Mike’s we are making a difference in the fight for better treatments and the search for a cure. Jersey Mike’s understands the importance of standing together for the future of our children. Thank you Jersey Mike’s and the DFW community for helping WOKC with our vision of a day with children are living cancer free.”
CEO for Wipe Out Kids’ Cancer
"United Rehabilitation Services of Greater Dayton is committed to enhancing the quality of life for children and adults with disabilities and has served more than 250,000 individuals during the past 55 years. Our comprehensive services and therapy programs promote independence, community inclusion and support for our clients and their families. We are honored to be a recipient for Jersey Mike's Month of Giving.”
“On behalf of The Morgan Adams Foundation, and the kids we serve, we want to thank Jersey Mike’s for partnering with us during their Month of Giving. We are profoundly grateful for the money Jersey Mike’s is raising to help us in our work to fund the development of more effective, less toxic treatments for kids and teenagers with cancer. The monies raised will directly fund pediatric research and therapies here in Colorado, which will improve survival rates and reduce the devastating side effects cancer treatments have on our children. Thank you for Making a Difference, Jersey Mike’s!”
Events Director, Morgan Adams Foundation
"Jersey Mike's passion to partner with Greenville Family Partnership is one of those things that helps keep us working hard in our mission to keep our children and youth from using alcohol, tobacco, drugs and other harmful substances. Through partnerships like the one we have with Jersey Mike's, we can reach more members of our community, giving them the knowledge and power to help the children and youth in their lives to live healthy, safe and drug free lives,” she said. “It is with the support of our community and companies like Jersey Mike’s that we will be successful in this, which is why there are not enough thank you’s to show our appreciation.”
Director and CEO, Greenville Family Partnership
"Children's Miracle Network Hospitals is pleased to partner with Jersey Mike's in Lynchburg for the Month of Giving to raise funds which stay locally to provide vital equipment and services to treat hospitalized babies and children in our community.”
Centra Foundation, Children’s Miracle Network Hospitals
“The MACC Fund is excited to team up with Jersey Mike’s to help children with cancer and blood disorders. MACC Fund supported research in this area impacts the treatment of children throughout Wisconsin, the nation and the world. MACC Fund support has been part of helping the overall cure rate for childhood cancer to rise from 20 percent to 80 percent thanks to the generous support of friends like Jersey Mike’s and their loyal customers. Thanks for helping the MACC Fund help kids.”
President, MACC Fund
“We’re so pleased to count Jersey Mike’s as one of our partners in helping to care for the children of this community. We can only complete our mission of championing the special health needs of children with the support of organizations like Jersey Mike's which have cultivated a culture of generosity and have big hearts for giving back.”
Senior Director, corporate development of the Foundation of Children’s Hospitals and Clinics of Minnesota
“One in four children in Oklahoma struggle with hunger every day. It is inconceivable that any child should have to go to bed hungry in this great state of ours, but the reality is they do. Jersey Mike’s promotion makes it easy for everyone to make a difference in the life of a child.”
Executive Director and Founder of the Regional Food Bank in Oklahoma City
“KidsTLC is transforming lives in crisis for kids ages birth to 18 years old. Our goal is to give hope to kids affected by trauma and abuse. KidsTLC provides the resources needed for kids to heal and integrate into our community. Our residential and community based services provide hope to abused, neglected, homeless, and runaway kids. KidsTLC’s innovative therapies and strategies provide a successful foundation for children to overcome destructive patterns and move ahead toward healthy and productive futures.”
Development Coordinator, KidsTLC
“The Muscular Dystrophy Association is truly grateful for Jersey Mike's support of our local families. The MDA depends solely upon area businesses and donors to help us in our fight against neuromuscular disease. We offer assistance with wheelchairs, leg braces, speech devices and durable medical equipment as well as provide those we serve with our MDA clinics at John's Hopkins Hospital, support groups, summer camp for children between the ages of 6 and 17 years of age, and hope through research. All dollars raised through the Jersey Mike's Month of Giving Campaign for MDA will remain local for area children and adults living with one of the 43 diseases that fall under the MDA umbrella.”
Executive Director, Muscular Dystrophy Association Baltimore District Office
“Here at SA Youth we are privileged to be chosen as the Month of Giving charity for the San Antonio area. At SA Youth we strive to cut down the dropout rate in San Antonio and give children a safe place to learn and grow with the skills necessary for lifelong success. One hundred percent of the monies donated to SA Youth will be utilized for our programs.”
Special Events Director, SA Youth
“The generosity of Jersey Mike’s Make a Difference Day is phenomenal! It is due in large part to the outstanding leadership of their employees. We deeply appreciate Jersey Mike’s decision to partner with Rady Children’s. They are committed to helping safeguard San Diego’s most precious community resource, our children.”
Vice President, Development
“We are thrilled to be the beneficiaries of Jersey Mike’s Subs Month of Giving this year. This partnership, along with the community supporting it, allows us to provide skilled and compassionate care to today’s patients while researching tomorrow’s cures.”
Seattle Children’s Foundation Trustee
“We are very excited about being part of the ‘Mike A Difference Day’ with Jersey Mike’s. Events like this help us to spread the word about Steven’s Hope for Children and how we can impact the lives of some wonderful families. We’re inviting everyone to come to the Jersey Mike’s in Norco and help us impact the life of a seriously ill child.”
Co-Founder and President, Steven’s Hope for Children
"Ryan's Quest is honored to partner with Jersey Mike’s of Hamilton in this wonderful Month of Giving Campaign. It is truly amazing how one little boy (with a worthy cause) can bring the community together for the greater good. The Hamilton community, with businesses and programs like that of Jersey Mike's have taken on our mission and stood behind us in this fight. Our friends at Jersey Mike's have helped us raise both awareness of and funding for Duchenne muscular dystrophy, which are both so important to us and the thousands of other boys and families battling this disease. Thank you for your continued support, your personal kindness and of course your turkey, cheese, & honey mustard wraps (Ryan's favorite)!"
Co-Founder & Ryan's Mom
“Children’s Hospital of The King’s Daughters is thrilled to be partnering with Jersey Mike’s Subs for their Month of Giving. We rely solely on the generosity of our community and it is always wonderful to see businesses showing their support for this hospital and the children and families we serve throughout Hampton Roads.”
Development Officer, Children’s Hospital of The King’s Daughters
“We are grateful to Jersey’s Mikes for selecting the Carousel Center as a Month of Giving charity. All funds donated will go directly toward services for child victims of rape and abuse. Jersey Mikes is a great model of a company being a champion for our children!”
Executive Director, Carousel Center
“It’s partnerships like those with Jersey Mike’s that continue to help us serve the abused children of Harris County. By supporting Jersey Mike’s Month of Giving you are giving a voice to a child in need.”
CEO, Child Advocates, Inc.
“We are pleased and honored that Jersey Mike’s Subs is hosting this fundraiser on our behalf. We will use the donated funds to support the Dinner Program, while continuing to provide comfort and care to the families who consider us their ‘home-away-from-home.’”
President, Ronald McDonald House Charities of Metro St. Louis
“This is the second year the Brynn Monahan Charity Open has participated in the Jersey Mike's Month of Giving. The funds raised last year were used to purchase medical equipment for children with Spina Bifida. The money was also used to decorate rooms of technology dependent children through our sister charity, Color Your Corner. We truly appreciate the generosity of Jersey Mike's. The contribution made quite an impact when it was announced at our annual Brynn Monahan Charity Open golf outing. We were excited to hear that we will again be participating with Jersey Mike's in 2012.”
President, The Monahan Foundation, The Brynn Monahan Charity Open, Color Your Corner
“The Month of Giving is a great opportunity for organizations like Boys & Girls Clubs of Central Alabama. It costs an average of $1,500 per child to keep our doors open for one year. With a membership fee of only $75 a year, we count on support from places like Jersey Mike’s. We are planning on breaking ground on a teen center in March, so all the funds raised from this endeavor will go towards programming and materials for the new building.”
CEO and President, Boys & Girls Clubs of Central Alabama
“We are honored that a company as prestigious and wonderful as Jersey Mike’s is so interested in children who are terminally ill and chronically disabled that they would make Ace & TJ’s Grin Kids the beneficiary of the Month Of Giving,” said Ace of The Ace & TJ Show. TJ agreed, “It’s yet another reason to love Jersey Mike’s!”
Ace and TJ
The Ace & TJ Show, mornings on Channel 96-1, Charlotte, N.C. and founders of Ace & TJ’s Grin Kids charity